Color plays a great role in branding, let it be your website or logo it matters a lot. According to research, “Color increases brand recognition by 80 percent.” There’s something else to keep in mind. Brand color has a correlation with brand.
Your website might be well designed and understandable but website color is not defining your business properly or not able to gain the trust of the audience then you may lose your leads.
Brand or website color defines a lot about your work or services. Colors indicate different things so don’t randomly choose the color of your website or one that suits you.
The color of the website depends on many factors such as the type of services or products you have and what brand of color you have used in your logo. If you already have a colored logo, it makes sense to have a primary color that matches your existing branding.
People make instant judgment about service or product within 90 seconds of initial viewing. Between 62 and 90 percent of that evaluation is based on color alone.
If you choose the right color scheme for your website then you’ve already won half of the battle. The best way to decide on a primary color for your website is to think about the vibe of the product or services and choose the one you like that fits or belongs to your products or services vibes. So that customer can easily co-relate your work.
These are few colors that will indicate about your website speciality
- Red: signify excitement or happiness
- Orange: signify a friendly, fun time is ahead
- Yellow: signify optimism and happiness
- Green: signify freshness and nature
- Blue: signify dependability and reassurance
- Purple: signify a distinguished brand that has a history of quality
- Brown: signify a reliable product that can be used by anyone
- Black: signify luxury or elegance
- White: signify sleek, user-friendly products
In establishing a brand identity Color plays a crucial role in it.
Different Color of Call to Action (CTA) button plays an important role for the attraction of the users:
- Yellow, Optimistic and Youthful: often used to grab attention of window shoppers.
- Red, Energy: increases heart rate creates urgency often seen in clearance sales.
- Blue, Creates the sensation of trust and security: often seen with banks and business.
- Green, associated with wealth: The easiest color for the eyes to process used in stores to relax
- Orange, Aggressive: Creates a call to action to subscribe, buy or sell.
- Pink, Romantic and Feminine: Used to market products to women and young girls.
- Black, Powerful and sleek: Used to market luxury products.
- Purple, used to soothe and calm: often seen in beauty or Anti- Aging Products.
There are some important tips on how to choose the perfect website color scheme.
1.Understand How Color Affects Emotion
While choosing a website color scheme first familiarize yourself with how color affects the emotion of humans. Color can vary from person to person or sometimes it depends on geographical location.
2. Consider your Overall Demographic
Think about or analyze your target demographic that you’re trying to reach and sell to and what emotions you are trying to arouse by your brand products and services. After that Consider the personality and emotions of your target audience. Then choose the best color to serve as the primary color for your website color scheme.
3. Consider Gender and Age Group
If your company serves their products or services to a specific gender then first analyze what are men’s and women’s favorite and least favorite colors after then choose a color scheme for your website. If your services are for an adult age group then also go through the color analysis data that help you in choosing color schemes that influence the audience.
4. Don’t go for your Personal Choice:
If you are inclined towards your favorite color then it is not right to select that particular color as the primary color of your website.
For example: If your company is promoting cosmetics products and their major audience are the females then it is advisable to go for colors like purple or pink rather than going for your own favorite color.
5. Decide on How Many Colors to Use
Once you are done with selecting the primary color. Now your focus should be on the secondary color that you want to use in your website. If you want to go for three colors for your website then you can take that option but if you want to add four or more colors to your website then things will become complicated.
6. Use tools for help
During the time of difficulty of selecting the secondary color for your website then you should take the help of tools that give you a better idea of color combinations. By using color tools, you can save your precious time and you will get the best color combination for your website.
10 Free tools to help Choose Colors for Your Website
1. Colordot
2. Colorcode
3. Canva
4. Spinning the Color Wheel/ Adobe Color CC
5. Color wheel
6. Scheme Color
7. Paletton
8. Dribbble
9. Khroma
10. Colorspace
What is Primary color?
Colors that cannot be made by mixing any other colors. There are three primary colors: red, yellow, and blue.
What is the secondary color?
Colors that are created by the equal mixture of two primary colors. For example: when you mix red and yellow, you get orange (secondary color).
What is tertiary color?
Colors that are created by mixing a primary color and a secondary color. For example: when you mix blue (primary) and violet (secondary) then you get blue-violet (tertiary color).
Recent Comments