What is Backlink?
When a link given from another website to your website called backlinks. Also known as a one-way backlink, incoming links, and inbound links.
Google takes backlinks signals as a “vote” to the page they pointed. Backlinks are one of the top-ranking factors in search engines.
It’s important to have a quality of backlinks in order to achieve success in SEO.
Why Backlink is so Important?
Backlinks have the strongest impact on SEO rankings. It has been proved with a lot of studies
Backlinks are important because in SEO they provide the vote of trust from one website to another website. They provide singles to search engines your content is an important resource and trusted by other websites.
Google also admitted that Backlinks are one of the top 3 major ranking factors in their algorithm.
Earning Backlinks vs Building Backlinks
Almost 70-80% of digital marketing experts agreed to this fact that backlinks are the most important signals to rank in search engines. But getting quality backlinks is a difficult job. So, let’s see what major search engines suggest to their webmaster’s guidelines.
Before getting dive into it lets see what major search engines suggest into their webmaster’s guidelines.
In short summary, inbound links such as links buying, participating in link schemes (link farms, link spamming and excessive link manipulation) can lead to your site being delisted from the index.
But it’s the hard truth 90% links on the web are not genuine.
Genuine links are those links that aren’t created by the website owner for it by spamming or purchasing and other webmasters took your content or mentioned your website link as additional resources. Let me tell you, genuine links are those links that are created by themself. This is also called earning backlink technique.
All backlinks don’t provide the same values to your website. As we know each backlink provides a vote of trust. For example, in Indian democracy, all citizen is the same no matter religion, gender, class, at the time of voting etc. But it’s different when we see in search engines voting system. Vote from low authority website gives you less value of trust and votes from a high authority domain gives you more value.
- Instead of focusing on quantity, we need to focus on the quality of backlinks.
- High Authority Domains
- High authority backlinks from Gov Edu can boost your website ranking.
What is Domain Authority (DA)?
DA Matric is developed by Moz, it’s a score ranges in-between 1-100 based on websites’ backlink profile. It’s just that higher the number higher the Authority.
What is Link Building?
Link Building processes to generate hyperlinks/links from other websites to our page. Avoid these link building techniques:
Avoid these link building techniques:
- Inserting Spammy Blog Comments
- Using Spun Articles for Content Marketing
- Working with Private Blog Network, PBN
- Working with Low-Quality Directories
- Buying or Selling Backlinks
White Hat Link Building Techniques:
- Ask for backlinks who had mentioned your brand in their piece of content but never linked back to your website.
- Create quality content that helps you to get backlinks.
When a website gets a hypertext link from another website give an SEO benefit to the website they pointed to.
Creating links with nofollow HTML tags. It will be looks like this
<a href=”http://www.xyz.com/” rel=”nofollow”>Link Text</a>
These types of backlinks won’t provide SEO benefits to the pointed domain but still, they can divert traffic to the website. Most of the websites using these types of backlinks in their comment section to stop comment bots or comment spam.
Mostly we can find nofollow attributes in these types of content:
- Paid Links (Directories, Classifieds, News Editorials, Press Release Articles, etc.)
- Comment Section (To avoid spam)
- Untrusted Links
- Community Forum Posts
- Signature of Guest Post or Few Article Directories