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Module 1: Marketing in Digital World 3
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Digital Marketing Introduction 02 hourLecture1.1
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Introductions to Digital MarketingLecture1.2
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How Search Engine WorksLecture1.3
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Website Architecture and Information Architecture 2
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Claim Your Social Identity 2
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Facebook Page CreationLecture3.1
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Twitter and LinkedIn Page CreationLecture3.2
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Search Engine Marketing 12
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Landing Page StrategyLecture4.1
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Generating Landing PagesLecture4.2
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Introduction to PPC with Google AdWords and Bing AdsLecture4.3
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Mapping PPC marketing to the sales funnelLecture4.4
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Creating a Adwords AccountLecture4.5
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Getting Keyword Match typesLecture4.6
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Setting up a campaign in AdwordsLecture4.7
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Copyrighting for PPC adsLecture4.8
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Improving the quality score of your ads across different networksLecture4.9
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Using goal and conversion trackingLecture4.10
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Handling typical problems in PPC advertisingLecture4.11
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Pro Strategy- Stealing traffic of competitorsLecture4.12
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Google Analytics 6
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structure and hierarchyLecture5.1
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Install and configureLecture5.2
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Debug and troubleshootLecture5.3
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Advanced segmentsLecture5.4
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Segmentation pitfallsLecture5.5
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Advanced Reporting and InsightsLecture5.6
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Content Strategy 4
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Developing Your Strategy and Setting GoalsLecture6.1
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Using Best Practices to Implement Your PlanLecture6.2
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Creating Content Marketing PlanLecture6.3
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Promoting Your ContentLecture6.4
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Search Engine Optimization (On-Page) 5
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SEO OverviewLecture7.1
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SEO Fundamentals and Best PracticesLecture7.2
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Keywords – Foundation of SEOLecture7.3
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Information Architecture and Website Architecture Best PracticesLecture7.4
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Content Optimization – Technical SEOLecture7.5
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Link Building in Fundamental (Off-Page) 4
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Link Building IntroLecture8.1
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Link BasicsLecture8.2
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Building LinksLecture8.3
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Link GameLecture8.4
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Social Media Marketing (SMM) / Social Media Optimization 3
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Importance of Social MediaLecture9.1
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Facebook Advertising FundamentalsLecture9.2
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LinkedIn Advertising FundamentalsLecture9.3
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Email Marketing 7
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Email Marketing IntroductionLecture10.1
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Building a Email ListLecture10.2
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Designing Effective Marketing CampaignLecture10.3
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Creating Valuable Email ContentLecture10.4
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Creating Effective Subject linesLecture10.5
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Combine Email with SocialLecture10.6
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Maximizing Results of your email campaignLecture10.7
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E-commerce Marketing 6
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Understanding Ecommerce SEOLecture11.1
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Researching Your CustomersLecture11.2
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Auditing For Site Usability And StructureLecture11.3
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Utilizing SEO Best PracticesLecture11.4
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Implementing On-page OptimizationLecture11.5
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A/B Testing ImplementationLecture11.6
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Reputation Management & Repairing 2
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Why Reputation MattersLecture12.1
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Reputation RepairsLecture12.2
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Mobile Marketing 5
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Understanding Mobile MarketingLecture13.1
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Establishing Your Mobile FoundationLecture13.2
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Mobilize Your Web PresenceLecture13.3
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Launching SMS CampaignLecture13.4
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Importance of Mobile ApplicationLecture13.5
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Inbound Marketing 0
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