Since the early days, SEOs have been looking for anything to modify on-page to affect their rankings – including using the bold tag on your text. If you are want to highlight some important words in your page content then bold them on the web that makes it stand out.
Google’s John Mueller confirms that bolding important text in a content Paragraph can make your web page’s SEO because it permits Google to understand the content in an easy way.
If you are bolding an important text in your content paragraph, it can better a web page’s SEO. Which makes your content easier for Google to understand.
On November 12, 2021, Google’s John Mueller stated it during the Google Search Central SEO office. One question is asked about the benefits of using bolded text. Is it purely a stylistic choice? Or can it also be utilized for SEO purposes?
Muller in their answer states that bolding important text can help in SEO. And it helps in relative to the rest of the website pages content.
In an explanation of using bolded text for SEO, Muller refers to a video from former Googler Matt Cutts where this subject was touched on once before.
Bolded text can add extra value to the website pages. Mueller said. Google crawlers look for the text that is either bolded or italicized which helps to understand what’s important on the pages. Google can generally make out what is important on its own, but the bolded text makes the message more clear. Bolding the text help the google crawler understand the message given in the content by the user. Generally, we look at different things to try to make out what is actually being highlighted in the content, and which includes things like headings on a page.
On the page, you see that we give a heading that is already bolded or highlighted and this is done from the point of users and the crawler that they understand easily what the content says. But to some extent, if we bold some other little bit paragraph from the content then it gives extra value to the content, in that way it’s clear that this paragraph is about the topic.
SEO Benefits of Bolded Text Are Relative
Muller clarifies that the value of bolded text gives value to the rest of the content on the pages. Bold text throughout content can indicate stronger signals to the Google Crawler in that way google crawler can focus on that text. But bolding all the text in an article on a page does not add any value to it.
If you bold the whole content of the page then it doesn’t mean that Google will think that your page is the most important one, but making all the things bold make google crawler a little bit confused and it doesn’t understand that what is important in the content and on in what part it would focus. In place of bolding whole content bold if you are only bold the important things bold in the content that make Google crawler in better understanding.
Basically, what that kind of goes into is everything around semantic HTML where you give more meaning to a page by using the proper markup for the page.
Which helps users to understand the page a little better. John Muller comes to an end by wrapping everything up with a definitive statement about the SEO value of the bolded text.
Finally, in one word we can say that bolding important points on a paragraph help the SEO, it does help us and google crawler to better understand that paragraph or that page.
Author description
Saloni Sinha is a Staff of Yourwebseo Digital Marketing Agency Delhi. She is a part of Yourwebseo Agency. She works as a digital marketing executive. Saloni is part of different Digital skills like Content Writing, Video Editing, SEO On-page, Off-page, SMO, and Technical SEO. She is pursuing B.com (prog.) from Hansraj Teaching Center (Delhi University). And she is certified by Digital Marketing Certificate by Yourwebseo Digital Marketing Institute in Pitampura.
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