As its digital era, you can market your business in so many ways, but SEO is one of the powerful methods. Let’s get started and understand SEO.
What is SEO?
Search Engine Optimization (SEO) is a process of optimizing a website to rank high in search results in desire Keywords / Phrases.
If you’re able to rank high in search results then you can convert lots of quality traffic, sales, and conversion.
This study shows 30% of users click on the first page only 15% on the second page, 10% third page. It’s very important to position our website on the very first page. People won’t go beyond the 2nd and the 3rd pages.
Why SEO is so important?
It’s important because these days users trust search engines to get information that they are looking for in minutes. Information on search engines is very handy. Let it be news update, movie update, new product information or if looking for a job, etc
Today, if you need to find out any information then you can find it on search engines. Google is one of the major search engines because of receiving 3.5 billion searches each day.
Promotion and marketing of any business as to become easier. Because people are searching on Google and it’s essential for every business to get high ranking in search result page (SERP).
For Example, people are searching for “Digital Marketing Course in Rohini” and if you are providing training for DM training. Ranking on the first page for “Digital Marketing Course in Rohini” will send more traffic to your website and leads. You aren’t paying for that results, you can generate leads from free traffic from search engines.
In the early days, offline methods were one of the most used platforms where companies try to market their products or services in News-paper, Television, Radio, Classified Directories, and other offline methods.
In the past, people use to be updated by these methods. Directories like Yellow Pages were used to get information like looking for jobs, colleges, etc. They use to make a note on the phone number in books. They use to write letters and keep in touch.
How SEO works?
There are no thumb rules for SEO. It’s a practice to make your website accessible and user-friendly.
Here is the quick process for SEO:
- It’s important to select the right keywords if you pick a keyword that is too difficult to rank we will waste our time and money on that so avoid long-tail keywords.
- To target the audience you need to think like a customer.
- Take the help of keyword research tools to study your competition.
- Finding a Right Keyword
Luckily there are lots of tools available online but the Keyword Planner tool is more popular because data comes through Google directly.
You will have to create an account check the tool it’s a free tool sign up to use Keyword Planner Tool. Once done just type keyword then select the targeted location and press enter, the planner will show you the related search terms and search volume.
This tool is designed to help advertisers who want to run advertising on Google. This tool will not show searches that have low search volumes and long-tail keywords. This is why people use other premium tools like:
So, once you decide your keywords, you can start optimizing your website.
- On-Page Optimization
This is important to understand because in order to improve your website position in the search rankings. Following should be up to the make
- Title Tag and Meta Description
- Content optimization
You can find a complete step-by-step guide for On-page optimization guide.
Off-page SEO and Link Building
Once you’re done with on-page SEO, you can start promoting content on the internet for getting traffic from other websites. There are many ranking factors but link building is the strongest one.
The number of quality inbound links from high-quality websites will boost rankings. A backlink from other websites gives you a vote, more backlinks more the trust. But let me tell you every link will not give you the same value.
For Example – 1 backlink from a high authority site like CNN, GOV, and EDU website provides you more value. Tons of links from the low-quality website will not give you the same value. A quality backlink is important than quantity.
User Experience (UX) and Conversion Optimization
User experience is important because Google wants to provide the best user experience to its users. So, it’s our duty as well to provide the best.
There are a few things we need to take care of:
- Website Speed – website download speed needs to be fast
- Device Friendly – people are using different devices, OS, Screen Sizes website should be responsive to all devices
- Easy to Navigate – 3 click rules